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Newsletter dedicated to the attractiveness of companies to young French people.
Employer Brand: Attractiveness of companies and their sectors to students and young graduates This newsletter is largely dedicated to the...
Olivier Forlini
Mar 244 min read
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The Challenges of Communication and Reputation in 2025
Each year, companies are overwhelmed with retrospective analyses and predictions. But in 2025, a simple "To-Do List" will no longer...
Olivier Forlini
Feb 911 min read
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The Use of Influencers and Ambassadors in French Public Institutions' Communication Strategies
A journey of experiences from French public companies, activating their Ambassadors and Influencers, through their social netwrorks....
Olivier Forlini
Nov 28, 20249 min read
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Transform your employees as Ambassadors
Employee Advocacy Programs: ______ A journey of experiences from french companies How it works? Which learning experiences? How to set...
Olivier Forlini
Oct 23, 20246 min read
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Companies with purpose & B Corp
Authenticity, the notion of a company with a purpose, appears to be a minimum. This highlights the intrinsic evolution of the business world
Olivier Forlini
Jul 17, 20244 min read
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ESG / The challenges of CSRD standards (EU)
The CSRD (Corporate Sustainability Reporting Directive), EU standards to improve and standardize ESG corporate communications.
Olivier Forlini
Jul 15, 20244 min read
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Image & Perception: ESG / The challenges of CSRD standards (EU)
The previous newsletter on the impact of ESG/CSR/RSE communications had to be supplemented by the impact and contribution of the new CSRD...
Olivier Forlini
Jun 28, 20249 min read
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Image & Perception: CSR & ESG
CSR & ESG A long journey of commitment by companies to adapt to the world of today and especially tomorrow. But what happens when we look...
Olivier Forlini
Jun 17, 20247 min read
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ESG / SBF 120 - Studies on the effectiveness of digital communications
Summary of the ESG (Environment, Social, Governance) study on the effectiveness and impact of digital communications.
Olivier Forlini
Jun 5, 20244 min read
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White paper Employee Advocacy
Employee Advocacy is positioned as an essential strategy in the construction of a strong employer branding.
Olivier Forlini
Jun 5, 20241 min read
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Newsletter - Image & Perception_May 2024
Launching my newsletter on my favourite topics, which are the company's image, the impact generated within its ecosystem, and what it is...
Olivier Forlini
May 15, 20244 min read
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Measure your digital Brand equity footprint and the one’s of your Executives, to increase its impact and be essential
_____ From a long-term business perspective, companies must have established a Purpose that drives its organization and business. This...
Olivier Forlini
Feb 20, 20243 min read
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Different perspectives on the evolution of a company's positioning, and it’s necessary adaptation for its corporate image. (UK Market focus)
UK Companies Purpose adoption. Adapting is unique to people, and therefore to companies ... Our societies are in the throes of change,...
Olivier Forlini
Mar 16, 202111 min read
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